Wine Trends
 

This page aims to offer a birds-eye view of what is happening with the wines of the Southern Hemisphere. The information focuses on the BC market, but will also include some global perspectives.

 
     
  Recent news  
 

Global Surplus Part1
Global Surplus Part2
Screwcap sales soar at Tesco
New ideas for a new generation
Aussie record wine export year not enough to empty the tanks
Chilean vintners shoot higher in the wine market
New Zealand wine boom raises spectre of glut

 
     
 
BC Wine Market *)
 
BC market for alcoholic beverages 2001 - 2002
  • Revenue of alcoholic beverages was close to $1.8B.
  • The dollar share of wine was 21,8%.
  • BC is the fastest growing estate wine market in North America with consumption of 13.5 litres/year per capita (domestic plus import), according to Northwest Wines.
  • The 6.4% ( $23,5M) increase in wine sales outpaced the overall growth of alcoholic beverages of 4.3%.
  • Total volume of imported wine is 19M liter (51% of the wine market in volume or 59% in value).
  • The average retail price for imported wine is $11,54 per .75L bottle.
Wine trends 1999 - 2002
  • The top 6 countries are Canada, United States, Australia, Italy, France, Chile.
  • Average annual growth was 6%.
  • Consumption of red wine surpassed white.
  • Red wine growth is strongest for Canadian VQA (147%) and Australian (136%) wines.
BC Wine Sales 1999 - 2002 in $000 CAD *)
  • Australia grew 24% per year, followed by New Zealand (22%), and Canadian VQA (20%), Argentina (19%).
  • New Zealand grew 22% per year, but growth slowed down from 32% in 2000 to 12% in 2002.
  • South Africa grew at 2% per year, and had its best year in 2002, when it grew 11%.
  • The US and Germany were the only countries to decrease sales, -6% and -1% respectively.
  • Sales of Canadian VQA surpassed US wines in 2002.
  • Australia moved from 7th to 4th position, and ranks closely behind the US.
  • Australia's growth outpaced Chile by about $22M in this 3 year period.
 
BC Revenue Market Share 2002
  • The share of domestic wines is 40% (an 8% increase from 37% in 1999).
 
For more information and links, visit Crush Marketing
*) Annual sales for the period ending March 2002. Other countries, fortified and sparkling wines or included in "other".
*) While every effort has been made to ensure accuracy and completeness, these are not guaranteed. It is the express condition of use of this information that the publisher shall incur no liability. Information is based on data published in the BC Liquor Distribution Branch Annual Report 2001-2002 and the Quarterly Market Review of the BC Liquor Distribution Branch.